Elsie de Mik (co-founder and VP Sales and Marketing) – Has over 30 highly-successful years in retail and is the co-owner of a shop in Nice. Elsie is President of the Local Shopkeepers association and is a “Madame de Commerce France”.
Pieter de Mik (co-founder and Chief Executive Officer) - Founder and former owner of highly successful Advertising Agency (MAX Advertising), exited in 2000. He is co-owner of a shop in Nice. He holds a diploma in marketing from the HES in Amsterdam
Alastair Armstrong (Chief Technology Officer) - Has 30 years in Senior roles in the Software Industry and helped multiple software startups successfully exit in the last decade. He holds a Diploma in Software Engineering.
Yvonne Armstrong (VP Customer Success) - Has over 25 years working in Support, Training, Back Office and HR for London Organisations. She holds a Diploma in Business Administration and a Certificate in Training Practice.
